CONCEPT CREATION
ART DIRECTION
GRAPHIC DESIGN

The Construction Solutions group at Baxter offers expertise at every step to help create enhanced healthcare environments with outcomes-based solutions. Their product and service offerings had recently expanded, leading to updated positioning, messaging and a new visual identity.

Once the tagline “From Blueprint to Better Care” was selected, ideation began. Upon exploring directions focusing on building and construction as well as process, we landed on the merging of a blueprint background with imagery that represented care.