NAMING + VISUAL IDENTITY
LAUNCH STRATEGY + CAMPAIGN
CREATIVE DIRECTION

In 2003 I launched Bending Design, and in 2014 we rebranded to Rx Creative Lab to better connect with the work we had been doing with medical associations.

My team and I created a direct mail campaign to tease, then introduce our new philosophy, name, and branding. We built videos to show the evolution of the logo development, and introduce the new brand. The finalized identity includes the logo with various backgrounds, representing our flexibility and creativity.